Digital Marketing Services

Performance Marketing Services

I help e-commerce and B2C brands acquire customers, increase revenue and scale profitably. Every service below is judged on one thing: the business number that pays your bills, not dashboard vanity metrics.

Performance Marketing

Performance Marketing & Paid Media

Meta, Google, YouTube and TikTok Ads campaigns judged on one thing: profitable customer acquisition.

The problem

Ad spend goes up, but profit doesn’t. Campaigns are built to look busy in a dashboard instead of hitting a business number.

What I do

  • Meta Ads (Facebook & Instagram) full-funnel campaigns
  • Google Ads: Search, Shopping, Performance Max (asset groups), Display and YouTube
  • TikTok Ads and cross-channel paid media
  • Media planning, budget allocation, bidding and pacing

My approach

Media planning, audience targeting, campaign structure and bidding all exist to hit a profitable CPA or ROAS target worked out from your margins, not a vanity metric.

Deliverables

  • Account audit and campaign structure
  • Campaign setup or rebuild
  • Ongoing optimization and scaling plan
  • Performance reporting with what changed and why

Tools

Meta Ads ManagerGoogle AdsTikTok AdsGoogle Merchant Center
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Growth Strategy

Digital Marketing & Growth Strategy

Channel planning, budget allocation and go-to-market execution built around clear business goals.

The problem

Marketing runs channel by channel with no plan connecting budget, offer and audience to revenue and profit.

What I do

  • Channel and budget planning
  • Go-to-market plans for new products and markets
  • Offer, pricing and unit-economics review
  • Growth roadmaps with clear priorities

My approach

I start by understanding your business, offer, audience, funnel and current performance, then build the plan around the one number that matters most right now.

Deliverables

  • Growth strategy document
  • Budget and channel plan
  • KPI targets from your real margins
  • Testing roadmap

Tools

GA4Looker StudioExcel / Google Sheets
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Audience & Creative

Audience & Creative Strategy

Segmentation, persona development and creative testing that connect with real buyers.

The problem

Ads get attention but not buyers, because the creative starts with the product instead of the person buying it.

What I do

  • Audience research: pain points, desires, objections and buying triggers
  • Customer avatars and segmentation
  • Hooks, ad angles, direct-response copy and creative briefs
  • Creative testing frameworks

My approach

I study the buyer before developing the creative. The best ads don’t just get attention; they make the right person feel understood. I can also work with your existing creative team or production partners.

Deliverables

  • Audience and persona research
  • Creative briefs for designers and editors
  • Ad copy and hooks
  • Creative test plan and learnings

Tools

Meta Ads LibraryCustomer reviews and support dataSurvey tools
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Analytics & Tracking

Analytics, Tracking & Reporting

GA4, GTM, Meta Pixel, Conversion API and server-side tracking — so decisions use reliable data.

The problem

Platforms report different numbers, conversions go missing and nobody knows what is actually driving results.

What I do

  • GA4 and Google Tag Manager setup and audits
  • Meta Pixel, Conversion API and server-side tracking
  • Google Ads conversion tracking and UTM architecture
  • Dashboards in Looker Studio and Excel

My approach

I use tracking to answer one question: what is actually driving results, versus what just looks good in a report?

Deliverables

  • Tracking audit and fix list
  • Event and conversion setup
  • UTM naming guide
  • Reporting dashboard

Tools

GA4Google Tag ManagerConversion APILooker StudioMicrosoft Clarity
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CRO & E-commerce

CRO & E-commerce Optimization

Landing page, product page and checkout fixes that get more value from the traffic you already pay for.

The problem

Traffic arrives but leaks out on landing pages, product pages and checkout, so every sale costs more than it should.

What I do

  • Landing page and product page reviews
  • Checkout and funnel analysis
  • Heatmaps and session recordings
  • A/B tests and Shopify / WooCommerce improvements

My approach

Paid media is only one part of the growth equation. I find where the funnel leaks and fix the conversion points with the biggest impact first.

Deliverables

  • Conversion audit with priorities
  • Page and checkout recommendations
  • A/B test plan
  • Before/after measurement

Tools

Microsoft ClarityHotjarGA4ShopifyWooCommerce
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Retention

CRM & Customer Retention

Remarketing, lifecycle marketing and post-purchase journeys that grow repeat purchases and LTV.

The problem

Brands pay to acquire a customer once and then leave repeat revenue — the cheapest revenue — on the table.

What I do

  • Customer segmentation
  • Remarketing and lifecycle campaigns
  • Post-purchase journeys
  • Retention strategy using customer support insights

My approach

Growth doesn’t stop at the first purchase. I improve the buying experience so customers come back, which lowers the pressure on paid acquisition.

Deliverables

  • Retention audit
  • Segments and remarketing setup
  • Lifecycle and post-purchase plan
  • Repeat purchase and LTV tracking

Tools

KlaviyoMailchimpHubSpotMeta & Google remarketing
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Not sure which service you need?

Tell me where your marketing is stuck. I’ll review your setup and reply with the right next step.

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FAQ

Questions about working together

What platforms do you work with?

My core platforms are Meta Ads and Google Ads, including Search, Shopping, Performance Max, Display, and YouTube. I also have experience with TikTok Ads and cross-channel paid media strategies.

Do you handle tracking and analytics?

Yes. I work with GA4, Google Tag Manager, Meta Pixel, Conversion API, server-side tracking, Google Ads conversion tracking, UTM architecture, attribution, and performance reporting. The goal is to make sure we have reliable data to make better marketing decisions.

Do you also help with creatives and ad copy?

Yes. I develop creative strategies based on audience research, customer avatars, pain points, buying triggers, and campaign objectives. This includes hooks, ad angles, messaging, direct-response copy, and creative briefs. If needed, I can also work with your existing creative team or production partners.

Do you optimize websites and landing pages too?

Yes. Paid media is only one part of the growth equation. I look at landing pages, product pages, funnels, checkout experience, and conversion points to identify opportunities to improve conversion rates and get more value from your existing traffic.

How do you measure campaign success?

I don't focus on clicks or impressions alone. Depending on the business, I look at CPA/CAC, ROAS, conversion rate, revenue, AOV, customer acquisition, repeat purchases, and overall profitability. The goal is to connect marketing performance with actual business outcomes.

Do you guarantee sales or a specific ROAS?

NOOOO! I can't force people to purchase but I can target them well, and I believe anyone promising guaranteed sales or a fixed ROAS without understanding your business is setting the wrong expectation. Performance depends on factors such as the product, offer, pricing, website, creative, audience, market, competition, and budget. What I provide is a structured, data-driven approach focused on testing, learning, and continuous optimization.