LTV Calculator
Customer lifetime value, in revenue and profit.
Lifetime value (gross profit)$185.63
Lifetime revenue$337.50
Revenue per customer per year$135.00
Get a Free Review of These NumbersHow it works
Enter your numbers and the results update instantly. Fields marked * are required; the rest can stay at zero. Nothing you type is saved or sent anywhere.
Formula
Lifetime value (gross profit) = ltv_revenue * gross_margin / 100
Lifetime revenue = aov * frequency * lifespan
Revenue per customer per year = aov * frequency
Tips: what your result means
- Re-run the numbers whenever your price, courier rate, fees or offer changes.
- If your margin is under 10%, small changes in ad cost or returns can wipe out profit.
- Use the related calculators below to check break-even ROAS and pricing together.
Frequently asked questions
Is this ltv calculator free?
Yes. Every tool on this site is free to use with no sign-up.
Which currency does it use?
It picks your currency from the country you visit from. You can switch between USD, BDT, EUR and GBP.
How accurate is the result?
The maths is exact for the numbers you enter. Accuracy depends on using real costs from your store and ad account.
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