Performance Marketing — Project Basis
Multiple Clients
Jul 2026 – Present · Remote Present
- Working directly with businesses across different industries to build, optimize, and scale performance marketing systems.
- Working across fitness, fashion, skincare, automotive, high-value products, and service-based businesses.
- Building strategies around Meta Ads, Google Ads, audience research, creative strategy, tracking, analytics, and CRO.
- Adapting acquisition strategies based on different business models, AOV, LTV, Retention Rate, Customer journeys, and buying cycles.
- Working directly with business owners and teams on strategy, reporting, optimization, and problem solving.
- Developing and testing my own digital business initiatives alongside client projects.
Executive Digital Marketing
Jun 2023 – Jun 2026 · Mirpur DOHS, Dhaka
- Led performance marketing and digital growth across e-commerce, marketplace, and retail channels, covering customer acquisition, conversion, retention, and revenue growth.
- Planned and executed 30+ integrated campaigns including 12.12 Mega Sale, Buy & Win Royal Enfield, Eid Uthsob, Father's Day, Winter Special, Summer Feast, bank & MFS payment offers, outlet launches, photo contests, and seasonal promotions.
- Improved customer experience through UI/UX and conversion optimization, reducing website bounce rate from 68% to 25%.
- Collaborated with developers to improve dynamic product recommendations, contributing to a 20% increase in average basket size.
- Worked with creative teams on audience research, ad copy, campaign messaging, and creative direction to improve CTR and landing-page view performance.
- Managed customer acquisition and support workflows, supplying qualified leads and developing upsell, cross-sell, promotional, and offer strategies to improve customer value.
- Managed multivendor marketplace relationships, collaborating with vendors to develop competitive offers and promotional strategies.
- Contributed to marketplace sales growth of approximately 370.3% in 2024, 68.5% in 2025, and 71% YoY through June 2026.
- Contributed to fashion-category sales growth of approximately 93.7% in 2024, 33.0% in 2025, and 38.0% YoY through June 2026.
- Supported outlet traffic and sales growth initiatives, contributing to approximately 15%–25% improvement in outlet sales performance during the tenure.
Digital Marketing Executive
Mar 2022 – May 2023 · Shyamoli, Dhaka
- Managed paid media and digital visibility initiatives to strengthen Kay Kraft's online presence, customer reach, and brand awareness across multiple digital channels.
- Planned and launched multiple integrated campaigns across seasonal, promotional, and brand-led initiatives, combining paid media, creative content, audience targeting, and campaign optimization.
- Executed digital advertising and media placements across leading Bangladeshi publishers and news platforms, including Prothom Alo, The Daily Star, NTV Online, Somoy TV, Manab Zamin, Kaler Kantho, Jagonews24 and other popular websites.
- Developed and managed performance campaigns across Meta and Google, aligning paid media strategy with seasonal demand, promotional offers, online sales, and retail objectives.
- Grew year-end sales by 25% in 2022 through targeted Meta and Google campaigns aligned with seasonal demand and business objectives.
- Increased Eid 2023 sales by approximately 100% compared with Eid 2022 through a high-impact performance campaign combining dynamic catalog ads, reach media, retargeting, and audience-focused promotional strategies.
- Implemented Meta Pixel, dynamic product catalogs, and conversion tracking and analytics to improve audience targeting, attribution, and campaign efficiency.
- Contributed to website redesign and conversion-focused improvements, while working closely with the customer support team to improve lead handling, customer communication, and the overall online buying journey.
- Supported outlet promotion campaigns by connecting digital advertising with in-store offers and seasonal promotions to strengthen retail traffic and sales performance.
- Launched multiple seasonal, promotional, and storytelling-led campaigns throughout the year. Among them, “বাবাকে লেখা চিঠি” was one of the campaigns that stayed with me the most, using emotional storytelling to create a deeper connection between the brand and its audience.
- Reported regularly to top management on key performance metrics including ROAS, CPA, CTR, and conversion rate, enabling data-driven budget allocation and campaign strategy decisions.
Jr. Executive, Digital Marketing
Apr 2021 – Feb 2022 · Mirpur, Dhaka
- Started my digital marketing career at Beautysiaa, a growing skincare startup, after transitioning from export operations at PRAN-RFL Group and retail sales at Pebbles Clothing. Joined as a Digital Marketing Intern and progressed to Jr. Digital Marketing Executive within the same year.
- Supported live digital campaigns across paid social, search, email, SEO, and social media while gaining hands-on experience in campaign execution, analytics, content, and customer acquisition.
- Scaled monthly orders from 200 to 3,000 within months by building, launching, and continuously optimizing paid social and search campaigns during the brand's startup phase.
- Managed social media channels and contributed to end-to-end SEO, SEM, PPC, and email marketing initiatives aligned with traffic, engagement, and sales objectives.
- Tracked and analyzed campaign performance using GA4, Google Tag Manager, Google Search Console, and Hotjar, using weekly insights to optimize campaigns and improve marketing decisions.
- Developed audience-focused content strategies, social media creatives, and campaign messaging to strengthen organic reach, engagement, and paid campaign performance.
- Contributed to monthly marketing reports and performance analysis, developing an early foundation in data-driven decision-making and performance marketing.
