Product Viability Calculator
Score a product before you spend on testing it.
Viability score65 / 100
Gross margin63.3%
Estimated profit per order$7.09
Break-even ROAS1.58x
Profit potential23.6%
Borderline. Improve the margin or offer before testing.
Get a Free Review of These NumbersHow it works
Enter your numbers and the results update instantly. Fields marked * are required; the rest can stay at zero. Nothing you type is saved or sent anywhere.
Formula
Viability score = min(100, max(0, round(profit_potential*1.6 + (gross_margin>=65?25:gross_margin>=50?15:5) + (conversion_rate>=2.5?20:conversion_rate>=1.5?12:4))))
Gross margin = (selling_price - product_cost - shipping_cost) / selling_price * 100
Estimated profit per order = selling_price - product_cost - shipping_cost - estimated_cpa - selling_price*return_rate/100
Break-even ROAS = selling_price / (selling_price - product_cost - shipping_cost)
Profit potential = estimated_profit / selling_price * 100
Tips: what your result means
- Re-run the numbers whenever your price, courier rate, fees or offer changes.
- If your margin is under 10%, small changes in ad cost or returns can wipe out profit.
- Use the related calculators below to check break-even ROAS and pricing together.
Frequently asked questions
Is this product viability calculator free?
Yes. Every tool on this site is free to use with no sign-up.
Which currency does it use?
It picks your currency from the country you visit from. You can switch between USD, BDT, EUR and GBP.
How accurate is the result?
The maths is exact for the numbers you enter. Accuracy depends on using real costs from your store and ad account.
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