Performance Marketing Strategist

Experience

E-commerce Growth Strategist · Dhaka, Bangladesh

Five years ago I ran my first paid campaign with a small budget and a lot of pressure. Since then I've managed $2M+ in ad spend for 40+ clients across Bangladesh, the US and Europe — building paid-media systems that compound into real revenue.

0
Global clients
0
Ad spend managed
0
Revenue generated
0
Avg ROAS delivered

“Performance marketing isn't about running ads — it's about understanding people, data, and systems all at once.”

— Mizanur Rahman Rabbi
Career

Employment History

Full-time roles below — delivered alongside 40+ freelance & agency clients worldwide.
Digital Marketing — Project Basis
Zaro
Jul 2026 – Present · Remote Present
  • Add a key result — with a number (e.g. Scaled ROAS to X)
  • Add an achievement (e.g. Managed $X monthly ad spend)
  • Add a growth metric (e.g. Cut CPA from $X to $Y)
  • Add another highlight — optional
Executive Digital Marketing
SaRa Lifestyle Ltd (Snowtex Group)
Jun 2023 – Jun 2026 · Mirpur DOHS, Dhaka
  • Led performance strategy across online and retail channels for one of Bangladesh's largest apparel manufacturers
  • Launched 30+ campaigns with a 360° performance-marketing approach
  • Implemented Conversion API tracking and ran CRO to maximize results
  • Q4 2023: online +10% & outlet +15% YoY · 2024: total sales +75% vs 2023
Digital Marketing Executive
Kay Kraft
Mar 2022 – May 2023 · Shyamoli, Dhaka
  • Set up Meta Pixel + dynamic catalog ads for efficient retargeting
  • Built structured campaigns driving both store and online sales
  • 2022 sales +25%; Eid 2023 sales nearly doubled vs Eid 2022
Jr. Executive, Digital Marketing
Beautysiaa Ltd
Apr 2021 – Feb 2022 · Mirpur 6, Dhaka
  • Grew from intern to junior marketer during the brand's startup phase
  • Handled content, tracking, traffic growth and customer support
  • Scaled monthly orders from 200 to 3,000
Beyond the job titles

Selected Client Results

A snapshot of freelance & agency work across US, EU and BD brands.
View all case studies
What I do

Skills

Paid Media (Meta / Google / TikTok) Media Planning & Buying Conversion Rate Optimization Advanced Tracking & Analytics E-commerce Strategy SEO / SEM Marketing Automation Team Leadership Copywriting Brand Growth
My stack

Tools & Platforms

Meta AdsGoogle AdsTikTok Ads GA4Google Tag Manager Conversion APIServer-Side Tracking Looker StudioSemrushAhrefs HubSpotKlaviyoMailchimp HotjarMicrosoft ClaritySearch Console
Recognition

Awards & Recognition

Add your awards, features or milestones here.
🏆
Add award title
Organization · Year
🏆
Add award title
Organization · Year
Credentials

Certifications

Digital Marketing Associate — Meta Blueprint
Google Ads Certification — Google Skillshop
Google Analytics Certification — Google Skillshop
Advanced Digital Marketing — Skillupper
Web Analytics — Web Analytics Solution
Courses — Coursera, Udemy, Bongiyo, CodersTrust
Background

Education

BBA in Management
Brindaban Govt. College
2018 – Present
Higher Secondary Certificate (HSC)
Brindaban Govt. College
2016 – 2018 · GPA 3.58 / 5.00
Trusted by

Brands I've Worked With

Logo
Logo
Logo
Logo
Logo

Areas of Expertise

Performance MarketingMedia BuyingPaid Social Paid Search (PPC)ROAS OptimizationConversion Rate Optimization (CRO) Meta / Facebook AdsInstagram AdsGoogle AdsTikTok Ads Shopping & Display AdsGoogle Analytics 4 (GA4)Google Tag Manager (GTM) Conversion API (CAPI)Server-Side TrackingE-commerce Growth Funnel OptimizationMarketing AutomationEmail Marketing (Klaviyo) SEO / SEMData Analysis & ReportingLooker StudioDigital Strategy

Your next success story is one strategy away

Download my CV or reach out — I'd love to hear about your brand.