Meta & Google Ads
Scaling MonerMoto with Paid Ads
Cut wasted spend and rebuilt tracking to take a struggling store from 1.8X to 6.4X ROAS.
Client
MonerMoto
Role
Media Buyer & Strategy
Timeline
3 months
Platforms
Meta, Google, GA4
The Problem
High spend, low return, broken tracking
MonerMoto was spending daily on Meta but sitting at 1.8X ROAS with a rising cost per purchase. The Pixel fired duplicate events, GA4 had no proper e-commerce tracking, and budget was spread across too many untested audiences.
Goals
Goals
- Fix tracking so every purchase is measured accurately (Pixel + Conversion API + GA4)
- Lower cost per purchase and lift ROAS above 4X
- Build a creative + audience testing system that scales spend profitably
Process
What I did and why
Rebuilt tracking
Set up Meta Conversion API + a clean GA4 data layer, removing duplicate events.
Restructured campaigns
Consolidated into a lean testing structure with controlled budgets.
Creative testing
Ran a pipeline of hook-and-offer variations, then scaled the winners.
Before and after
Results
The results
ROAS (from 1.8X)
0
X
Cost per purchase
-
0
%
Monthly revenue
0
x
Orders in 90 days
+
0
“He fixed our tracking first, then scaled us profitably. Revenue more than tripled in three months.”
Towsif — Founder, MonerMoto